Up until last night this piece made perfect sense, then Arsenal played a Milan side that they should have easily got a result from but instead decided to not even turn up for the game in Italy.
Even with last night’s result there is no denying that Italian football has taken a dramatic downward spiral in the last decade or so. There are several reasons for this happening all of them leading to negative side effects. Firstly Italian league Serie A has created more European cup finalists than any other league with 26 and has also had the most players collect a Ballon d’Or award while at a Serie A club. From 1997 – 2007 4 players won the Ballon d’Or (Ronaldo, Zidane, Cannavaro and Kaka) all of these went on to join a Spanish club after winning the award, showing that once a players proves himself they want away from Italian football. For me there are no players in Serie A now that I can see winning any coveted player award. This isn’t just because of the players but also because of the standard or teams and league. I also don’t think that any team would be able to attract any real world talents. The type of player going to Italy or linked to Italian clubs are those that cost a lot to buy and run but carry a big name and a happy to be paid playing at a big name club in a second bit league (Ibrahimovic, Robinho and Tevez).
The league has become more competitive in recent years with regular winners AC Milan, Inter Milan and Juventus being caught up by Napoli, Roma, Fiorentina and Udinese, and no doubt this had made the league more exciting for regular viewers. But potentially it’s this shift that has led to Italian clubs losing one of their Champions league places to Germany (also a very competitive league). Attendances in Italy are also falling; this season only 3 teams have an average attendance over 35,000 and 11 teams with an average attendance of less than 20,000. Its argued that the appalling state of Italian finances could be the reason for this but it’s not affecting other European leagues in quite the same way. In recent years the English Championship league has now overtaken Serie A for viewing figures.
Then there is all the scandal that has come with Italian football in the last 10 years. In 2006 four of the biggest teams in Italy were punished for match fixing. AC Milan were deducted 8 points, Fiorentina 15 points, Lazio 3 points and Juventus were relegated and deducted a further 9 points for match fixing, they are the most successful team in Italian football history. In 2011 a new batch of match fixing was revealed in the lower leagues involving 15 different clubs and included Serie A team Atalanta, the punishment is yet to be decided. But with all this happening it must be in the fans mind that there are games happening all the time that have in some way been fixed before, and this may be the reason for the decline in attendances.

